IAV

US Truck

IAV worked with Poschwatta Automotive to develop two of its own, brand-free future trucks

IAV is an innovative engineering service provider that also specializes in the development of trucks and focuses on the issues of CO2 reduction, climate neutrality, vehicle and traffic safety, networking and logistics. In order to communicate various development topics, concepts and components that have already been developed, IAV worked with Poschwatta Automotive to develop two of its own, brand-free future trucks – one for the European market, one for the US.
The dimensions and proportions of US trucks differ significantly from European models, even though the vision of the European future is reminiscent of its American sibling with its front section.

Poschwatta Automotive had to work with the IAV team to repackage all the technical components from the EU project for the US market. The task then was to create a familiar design to foreground the fact that the two models are related. At the same time, the US IAV truck had to have its own, typically American style.

As with the EU truck, Poschwatta Automotive allowed the aerodynamics to influence the shape by putting the windscreen in a flatter position and making it more curved, which results in better airflow. All of the important themes of the EU truck, such as the intelligent air flap system, were transferred over to its US equivalent and integrated into the alternative design. The longitudinal fins on the sides are particularly striking, which are an extension of the steps and, as connecting components, create a homogeneous overall impression.